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...learnersdictionary.com/search/rationale So, according to the above choices means what you chose while rationale means why you chose it. ...

Usually 'midstream' means 'part or half way through something, or at a critical point' when used colloquially.

I would think it's a) Two separate SWOT analysis. Since they are really two separate areas...

..., BRB, BTW etc. Then there's acronyms in business analysis like SWOT , which means analysing the strengths, weaknesses, opportunities...

...into `types` of people, or seem to. Thus you hear of nerds, swots , business men, dumb blondes, matronly type, motherly type, egg heads, ...